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one of the brands aligning themselves with the Twilight franchise includes Volvo. Volvo, which has launched an interactive puzzle game at WhatDrivesEdward.com, with one player winning a Volvo XC60 car like the one driven in the films by the main vampire character, Edward Cullen. The automaker has promoted the game and website in TV ads and on the car’s Facebook page, Twitter account, YouTube channel and Flickr.
[Souce: Marketing Vox]



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